“Round trip, one charge”
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#electricliving
polestar + jolt
Through a customer-centric, two part campaign, EverythingEverything Co. strategised, creatively developed, and project managed this memorable and eye-catching campaign for innovation juggernauts, Polestar and JOLT.
The first campaign component uses live, dynamic technology to power a content-led series featuring the headline, “Round Trip, One Charge”, showcasing iconic driving trip locations in NSW within a 655-kilometre round trip from relevant JOLT charging/advertising sites, and highlighting the Polestar 2’s superior driving range.
The second part of the campaign featured user generated content (UGC) from a variety of real Polestar owners, including the passion they feel for their Polestar, and the lifestyle it enables, using the hashtag #ElectricLiving and bringing to the forefront the things they love about their EV.